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24. Cutting Through the Noise: How to Find the Right Information on Innovative Architecture In a Digital World



Jul 27, 2022

Episode Highlights:

  • How the internet sets unrealistic expectations for clients.

  • Using social media as a tool.

  • The issue with DIY plans.

  • Not all buildings you see on the internet are real.

  • Breck's project highlight of the week: Container Collective

“We are not here to waste people’s time or money. We want to see buildings built."


- Leslie Horn (CEO of Three Squared, Inc.)

Show Notes:

  • 0:30 - Introduction to Episode 24.

  • 2:07 - Breck’s project highlight of the week: Container Collective

  • 6:10 - How the internet sets unrealistic expectations for projects and incoming clients.

  • 8:50 - Distinguishing hard and soft costs with clients.

  • 9:47 - Case study: The 100k House.

  • 13:15 - How we use social media as an accessible tool.

  • 19:10 - The downside of social media: Pages posting other people’s work.

  • 20:57 - Why you should not be buying DIY plans online.

  • 21:41 - Why digital solutions are not always sound proof, especially in architecture.

  • 22:38 - The challenge of determining if something is real or a rendering.

  • 23:01 - How to distinguish who’s legit and who’s just smoke and mirrors.

  • 28:10 - The power of sharing learning experiences.

  • 28:45 - Concluding thoughts for Episode 24.


Resources:

  • Ready to get started with your own project? Contact Three Squared HERE.

  • Make sure to follow Three Squared on Instagram, Facebook, and LinkedIn for project updates, releases, and more.ates, behind the scenes, and more!

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