09. The Truth About Three Squared: What It Really Took To Become The Experts In Innovative Design
Dec 29, 2021
Episode Highlights:
Leslie's life before Three Squared, and how she turned Three Squared into the industry leader it is today.
What we lost, and what we learned through surviving the year 2007.
How a name change... changed everything.
Why transparency matters to us as an architecture firm.
What makes us a standout choice for those looking to work with a highly skilled (& lovable) design team.
Breck's project highlight of the week: The Hygge
“I can honestly say that we are the experts of [cargo architecture]."
-Leslie Horn (CEO of Three Squared, Inc.)
Show Notes:
0:39 - Introduction into Episode 9
1:19 - Breck's project highlight of the week: The Box Hop Hygge
3:56 - Life before Three Squared.
4:39 - Leslie's background before becoming the CEO of Three Squared, and why she chose Detroit.
7: 34 - How/why 2007 changed everything.
9:47 - Changes that allowed Three Squared to become what it is today.
11:19 - How the name "Three Squared" allows our company to evolve.
12:51 - Showing proof of what Three Squared could become by building the Model Center.
14:16 - Finding the right people.
14:59 - Working and branding with developers to create innovative housing.
17:28 - How transitioning from a development firm to a design and architecture firm opened the door for many new opportunities.
20:24 - Why being a transparent company matters to us.
22:39 - Importance of being a woman led company in architecture.
24:05 - Conclusion for Episode 9.
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